Novell Brand Development

During my eleven-year relationship with Novell, the company grew from almost zero in sales in 1983 to more than a billion in 1994. I worked closely with the CEO, Ray Noorda, and the director of corporate communications, Judith Clarke to develop the corporate identity and critical elements in the NetWare product branding.

> Novell letterhead

> Building signage

> Specialty items

> NetWare packaging 1

> NetWare packaging 2

> NetWare packaging 3

> Christmas card

> NetWare for Apple campaign

> Selling Red

> The Standard

> Resume Slide show

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Daniel Ruesch Design, Inc. • (801) 763-8219 •