Little Caesars Gift Certificate Campaign

The purpose of this campaign was to promote the sale of holiday gift certificates at Little Caesars. I had a great time brainstorming with the client all of the off-the-wall reasons why you should buy a Little Caesars gift certificate at Christmas time. We set up a box in each Little Caesars restaurant with contest entry forms encouraging people to submit their own off-beat reasons for giving a gift certificate. The entries were judged and free gift certificates were given out to the winners.

My favorite reason that came out of my brain was "because saying cheese makes you smile."

More Promotions

> Poster 1: Reasons 1-20

> Poster 2: Reason 21-40

> Poster 3: Reasons 41-60

> Poster 4: Reason 61-80

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Daniel Ruesch Design, Inc. • (801) 763-8219 • dan@danielruesch.net